About Us

NotGiants was created for the people who don’t always feel seen in fitness. Too often, fitness is portrayed as something only for the already fit — the confident, the “perfect” bodies. That leaves out the real people who are just trying to do their best.

We believe everyone deserves to be represented and celebrated. Whether you’re just starting, rebuilding confidence, or navigating your own fitness journey, NotGiants is here for you. We’re a community for every body — big, small, tall, short, and everything in between. We celebrate effort, progress, and the courage to show up.

Fitness isn’t about being a “giant.” It’s about becoming your best self — inside and out. Our mission is simple: to make fitness a place where everyone belongs. Our promise is to represent and empower people who don’t always see themselves in fitness — through community, style, and real stories that honor showing up, not showing off.

For Everybody.